Product Pricing: Increase your Revenue by Segmenting your Customers

Setting the price for your product is a tough decision, and it's one that can make or break your business. This article will explain the basics of product pricing and show you how you can drastically increase your revenue by selling your product at multiple prices.

Whenever you set a price, you must trade off price with quantity. Suppose you're trying to price the mobile app "Happy Birds" that you just created. The great thing about software is that is costs nothing to make another copy. In economics, we say that the marginal (or additional) cost is zero ...

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Cable companies bundle ESPN and HGTV, should you bundle your products too?

With the rise of streaming content online from the likes of Netflix, Amazon Prime, and Hulu Plus more and more American's are cutting the cord on cable. Cable television subscriptions have peaked and are now falling. Things would likely be much worse if it weren't for cable television's saving grace: live sports. If you want to catch the week's biggest sports match-ups, you're going need a cable subscription. For most games, it's impossible to legally watch online.

The only way to get ESPN and other top sports channels is to purchase a bundle of ...

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