Product Pricing: Increase your Revenue by Segmenting your Customers

Setting the price for your product is a tough decision, and it's one that can make or break your business. This article will explain the basics of product pricing and show you how you can drastically increase your revenue by selling your product at multiple prices.

Whenever you set a price, you must trade off price with quantity. Suppose you're trying to price the mobile app "Happy Birds" that you just created. The great thing about software is that is costs nothing to make another copy. In economics, we say that the marginal (or additional) cost is zero ...

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